MAZARN
ENAR

Meridian Advisory

Identity and stationery for an advisory firm that needed to look settled, not startup-new.

Year
2024
Duration
5 weeks
Type
Corporate · Branding
Services
Visual Identity, Logo Design, Business Cards, Print
Stationery set — letterhead, cards and a calendar — laid out on pale wood.

Challenge

Three partners had merged their letterheads, cards and decks into one file with three logos on it. Every document argued with itself.

Approach

We kept it to a wordmark and a rule: a single line that holds the card, the letterhead and the slide corner. One ink, one weight, nothing to update but the name.

Stacks of blank white business cards on a white ground.
The cardOne rule, one weight — the partners finally share a card.
A business card on a table, close up.
The lineThe rule sits where the signature will go, so the page closes itself.

Final result

A folded brochure with a printed design.
The setCards, letterhead and folder with one line between them.

Merge the firms; keep one line.

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