MAZARN

Marginalia Press

Identity and printed matter for a small press — spine marks, tags and shop bags.

Year
2023
Duration
5 weeks
Type
Corporate · Branding
Services
Visual Identity, Logo Design, Bags & Tags, Print
A stack of hardback books with an orange spine against a white wall.

Challenge

The press published twelve titles a year from four imprints, and each cover carried a different logo. Readers could not tell the house from the book.

Approach

We moved the identity off the cover and onto the spine: one colophon mark at the foot, small enough to sit beside any design. Covers stay free; the shelf does the branding.

A stack of brightly bound books against a grey ground.
The spine markOne colophon at the foot of every spine — the shelf reads as one house.
A stack of books on a glass table.
The catalogueTwelve titles a year, each signed at the foot of the spine.

Final result

Four paper tags laid out on a surface.
The tagString tag for the wrapped book: title in pencil, house in ink.

Branding that stays out of the writer's way.

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